SAP P_SAPEA_2023 Dumps Questions Answers

The business capabilities 'Marketing Analytics' and 'Recommendation Management' align with the goal of enhancing the number of leads through targeted campaigns and cross-selling opportunities. 'Marketing Campaign Management' is central to designing and executing effective campaigns. 'Social Media Management' is pivotal for achieving high visibility on platforms where potential customers are most active.References= These capabilities should be part of Wanderlust's business architecture to support the CIO's objectives, and they are likely detailed in the SAP Reference Business Architecture content, which includes capabilities needed to execute comprehensive marketing strategies.

The business activities 'Analyze and respond to customer insight' and 'Implement promotional activities' directly relate to the CIO’s goals of increasing cross-selling opportunities through online recommendations and running highly visible campaigns. Analyzing customer insights can provide data that enhances recommendation engines, leading to effective cross-selling. Implementing promotional activities, particularly in high-visibility platforms like social media, is key to driving campaign effectiveness.References= These relationships between business activities and goals would be informed by best practices in online marketing strategies, as documented within the Lead to Cash - B2C Business Process Variant.

SAP Emarsys Customer Engagement is a cloud-based solution that helps businesses to create, manage, and deliver personalized marketing campaigns across multiple channels. It includes features for lead management, marketing campaign management, and recommendation management.

The Lead Business Process Module of the Lead to Cash E2E Process is responsible for managing leads and converting them into customers. SAP Emarsys Customer Engagement can be used to automate the lead management process, track lead progress, and identify opportunities for cross selling and upselling.

The other three options, SAP Sales Cloud version 2, SAP Omnichannel Promotion Pricing, and SAP Customer Data Cloud, are not as well-suited for the Lead Business Process Module of the Lead to Cash E2E Process.

SAP Sales Cloud version 2 is a cloud-based solution that helps businesses to manage sales opportunities and close deals. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.

SAP Omnichannel Promotion Pricing is a cloud-based solution that helps businesses to manage pricing and promotions across multiple channels. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.

SAP Customer Data Cloud is a cloud-based solution that helps businesses to collect, store, and analyze customer data. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.

Therefore, the best course of action is to use SAP Emarsys Customer Engagement to manage the Lead Business Process Module of the Lead to Cash E2E Process.