AD0-E330 Adobe Campaign Classic Developer Expert Questions and Answers

To implement simple CRUD (Create, Read, Update, Delete) operations in Adobe Campaign Classic via an internal application, the best approach is to use Data Schema Methods. Data Schema Methods allow real-time interaction with Adobe Campaign’s database by exposing a set of predefined APIs for managing data entities directly. These methods are suitable for synchronous operations, which are typical for real-time applications.

In Adobe Campaign Classic, Data Schema Methods are part of the API suite, enabling the external system to perform data manipulations, such as creating, updating, or deleting records in real-time, by leveraging the data schema definitions. These methods provide a direct and efficient way to interact with the Campaign Classic database while respecting data integrity and avoiding the complexity of creating custom workflows or scripts.

Other options, like Workflows or SQL Scripts, are generally suited for batch operations or specific backend processes, not for real-time operations that require immediate feedback. Therefore, Data Schema Methods offer the most direct and reliable solution for CRUD operations in Adobe Campaign Classic in a real-time context.

In Adobe Campaign v8, the recommended data retention period for consolidated tracking data is typically set to 6 months. This timeframe strikes a balance between maintaining enough historical data for meaningful analysis and optimizing database performance by not storing unnecessary data long-term. Consolidated tracking data includes click-through rates, open rates, and other engagement metrics that are relevant for campaign performance analysis but become less actionable over time.

Retaining data for 6 months allows organizations to analyze trends and report on recent campaign performance while maintaining system efficiency.

To retrieve data from multiple schemas and insert it into a temp table within an Adobe Campaign Classic workflow, the following methods are used:

Xtk.queryDef.create():This method is employed to construct and execute queries across multiple schemas. It allows developers to retrieve data dynamically from various sources within the database, which is essential for workflows that need to aggregate data from different schemas.

Xtk.session.write():After retrieving data, Xtk.session.write() is used to insert data into a temp table. This method enables writing directly to tables, including temporary tables, which are often used to store intermediate results for further processing within workflows.

These methods together provide the necessary functionality for data retrieval and insertion within workflows, enabling effective manipulation of temp tables based on multiple data sources.

In Adobe Campaign Classic, to control the visibility of specific attributes based on user rights, you can use the assessableIf attribute within the schema. In this case, operators outside of Canada have been assigned the OutsideCountry right, so the configuration should check if the operator does not have this right to display the last name:

Logic for assessableIf:The condition HasNamedRight('OutsideCountry')=false ensures that only operators who do not have the OutsideCountry right (i.e., those located within Canada) will have access to view the lastName attribute. This restricts operators outside of Canada, as required by the configuration.

Using <attribute name="lastName" assessableIf="HasNamedRight('OutsideCountry')=false"/> correctly enforces the access restriction, making the lastName field inaccessible to non-Canadian operators.

For integrating a custom CRM system with Adobe Campaign Classic to push profile data, the two primary methods of HTTP communication available are SOAP and REST APIs.

SOAP (Simple Object Access Protocol):

Adobe Campaign Classic supports SOAP web services, which allow external systems to interact with Campaign's data and services. SOAP is well-suited for structured, reliable data exchanges, and Adobe Campaign provides extensive SOAP API documentation for operations such as creating, updating, and deleting profiles.

REST (Representational State Transfer):

Adobe Campaign also supports RESTful APIs, which provide a more lightweight and flexible way to interact with Campaign Classic. REST APIs are ideal for web-based integrations due to their simplicity and compatibility with JSON, making them a popular choice for modern applications.

Using SFTP would not meet the requirement of HTTP-based communication, and External Account is more about configuring connection settings rather than serving as a direct data transfer method. Therefore, SOAP and REST are the best methods to meet the integration requirements for the CRM system and Adobe Campaign Classic.

A custom target mapping in Adobe Campaign Classic is used primarily when there is a need to customize the relationship between recipient data and the delivery or targeting mechanism. A specific use case for custom target mapping is to store data, such as addresses, in an individual table rather than the default recipient table. Here’s how it works:

Storing Address Data in a Custom Table:When a client requires specific recipient data (like an address) to be stored separately for particular campaigns or use cases, a custom target mapping allows for this level of flexibility. It lets developers specify an individual table to house this data, rather than using the standard recipient schema.

By using custom target mappings, developers can fine-tune data storage and retrievalstrategies in Adobe Campaign, allowing more tailored approaches to recipient management and targeting.

Adobe Campaign Classic recommends limiting the number of concurrent workflows to a manageable level to ensure optimal performance and prevent system overload. While the exact number may vary based on hardware, database performance, and specific instance configurations, the generally recommended limit is 20 concurrent workflows:

Workflow Management and Performance:Adobe Campaign workflows can be resource-intensive, especially when handling large data sets, complex targeting, or real-time processing. Executing too many workflows concurrently can lead to competition for system resources, potentially causing slowdowns or failures. The recommended cap of 20 is aimed at balancing load and maintaining stable performance.

Instance-Specific Recommendations:Depending on the specific configuration and usage patterns, some instances may support more than 20 concurrent workflows. However, Adobe generally advises against exceeding this limit without thorough testing to prevent possible degradation in servicequality.

Monitoring and Scaling:Administrators can monitor workflow performance and scale resources as needed. If a larger number of workflows need to run simultaneously, adjusting server configurations and scaling up resources may be necessary.

Following Adobe’s recommendation of 20 concurrent workflows helps ensure that the Campaign instance runs smoothly without risking instability due to excessive load.

In Adobe Campaign Classic, Target Mapping is where developers configure how data flows between the various tables when a campaign is executed, including the data that needs to be captured in the broad log (delivery log) during email sends. The broad log captures detailed information about each delivery attempt, and Adobe Campaign uses target mappings to define which data attributes are recorded and linked to recipients.

To capture additional attributes in the broad log automatically:

Target Mapping Configuration: Developers need to extend the target mapping linked to the delivery. By doing so, they can specify which additional attributes should be mapped to the recipient’s delivery information. Target mappings control the relationship between delivery and recipient data, allowing Adobe Campaign to include extra fields in the logs automatically during the send process.

Broad Log Extension: Extending the target mapping also enables the addition of custom attributes to the broad log. These attributes are crucial for tracking and analyzing delivery and interaction data beyond the standard fields.

Thus, setting up these additional attributes within Target Mapping ensures that they are captured seamlessly in the broad log at the time of sending.

To completely stop alerts and notifications from being sent to an operator who no longer requires access to Adobe Campaign Classic, it is necessary to delete the operator's profile from the system:

Removing the Operator Profile:Simply disabling an account does not prevent Adobe Campaign from sending alerts and notifications if they remain associated with the operator's profile. By deleting the profile, you remove all associations, including email addresses and notification settings, thus fully stopping any communications.

While updating access rights or removing the email might partially reduce notifications, deleting the operator's profile ensures that no further alerts or notifications are sent, aligning with the intent to completely revoke access and associated notifications.

In Adobe Campaign Classic, data purge settings, including settings for retention periods and cleanup rules, are managed in the serverConf.xml file. This configuration file contains various server-level settings, including options for data management and purging. By modifying the appropriate sections within serverConf.xml, the developer can adjust the purge settings for specific tables according to retention requirements.

External Accounts and the Deployment Wizard are not used for managing data purge configurations. External Accounts primarily handle connections to external systems, while the Deployment Wizard assists in setting up and deploying instances, not in configuring data purge rules. Therefore, the serverConf.xml file is the correct location for these settings.

In Adobe Campaign Classic, an External Account is the correct component for connecting to an external data source like AWS S3:

External Account:This configuration allows Adobe Campaign to interact with external systems via protocols such as SFTP, HTTP, or cloud storage services like AWS S3. For this scenario, the developer would set up an External Account with the AWS S3 connection details, enabling scheduled file downloads directly from the S3 bucket.

By configuring an External Account, the workflow can seamlessly connect to the AWS S3 bucket and retrieve the CSV files for processing and updating the custom schema in Adobe Campaign.

To automate event notifications every 15 minutes in Adobe Campaign Classic and ensure users do not receive duplicate notifications, the following workflow activities are used:

Scheduler Activity:This activity is set up to trigger the workflow every 15 minutes. The Scheduler allows precise timing control over when workflows execute, ensuring the notifications are sent at the desired intervals.

Test Activity After Targeting:The Test activity helps exclude users who have already received a specific notification. Placing it after targeting ensures that only new recipients (those who haven’t received the notification) are selected, effectively preventing duplicates.

This combination ensures that the notifications are automated at regular intervals, with the Test activity filtering out any users who have already received the notification. Using Scheduler and a Test activity after targeting meets the requirement of avoiding duplicate notifications while sending them at the specified intervals.