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AD0-E406 Adobe Target Business Practitioner Expert Questions and Answers

Questions 4

An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.

Which action enables an activity to be recurring every week during chat hours?

Options:

A.

Set the time in the Duration section of Goals & Settings.

B.

Create a rule for Time Frame in Audiences.

C.

Set the time in the Page Delivery section in the Configure menu.

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Questions 5

As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

Options:

A.

Add a Time Frame audience rule.

B.

Schedule a duration and activate.

C.

Trigger an alert and activate.

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Questions 6

What does Adobe Target optimize towards when running an Automated Personalization activity?

Options:

A.

One single metric

B.

The model will determine which goal to optimize

C.

Revenue per visitor

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Questions 7

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

Options:

A.

Find a metric that is impacted positively by the change, and make this the primary metric.

B.

Segment the results by new and returning visitors, and compare their usage.

C.

Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.

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Questions 8

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.

How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

Options:

A.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

B.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

C.

Create audience with QA query parameter, then attempt to qualify by browsing the site.

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Questions 9

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

Options:

A.

Preferences

B.

Experiences

C.

Targeting

D.

Setup

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Questions 10

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.

What is the minimum permission level required to completed this task?

Options:

A.

Approver access

B.

Observer access

C.

No access is required

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Exam Code: AD0-E406
Exam Name: Adobe Target Business Practitioner Expert
Last Update: Oct 17, 2024
Questions: 68
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