AD7-E601 Adobe Real-time CDP Technical Practitioner Questions and Answers

The correct answer is D because it matches the requirement given in the question. The customer wants to send out an email or text invitation, so they need to send the Name, Mobile Phone Number, and Email Address data fields to the destination. The other options do not include all of these data fields or are irrelevant for sending an invitation. References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

The correct answer is C because it matches the requirement given in the question. The engineer needs to set up deduplication by the key EmailAddress and mark it as Mandatory to make sure that only a single record per email address is sent. The other options do not ensure uniqueness or are not valid keys for deduplication. References: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

On-demand evaluation is a feature that allows users to manually trigger segment evaluation and see the updated segment size immediately. Waiting for the next scheduled evaluation is another option, as segment evaluation runs periodically based on the segment refresh interval. References: : On-demand Segment Evaluation : Segment Evaluation

This is the most suitable workflow to contact known prospects or customers who abandon before checking out. By importing customer data into the profile, the company can enrich their profile data with CRM information, such as email address. By setting up Adobe Analytics as a source, the company can ingest online behavior data from web and app into AEP dataset. By using segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending the segment of Abandon customers to Campaign and Target, the company can activate their segment across multiple channels, such as email, Google Display Ads, and personalization. References: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Create a Segment : Share Segments with Destinations

The correct answer is B because it matches the requirement given in the question. The engineer needs to select “Enable Hashing” to hash the email address as part of the File export. The other options do not apply hashing or are not available for destination export. References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. References: : Analytical Functions Overview

This is the most effective workflow to send promotional discount offers to the target audience. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating Adobe Analytics source connection in AEP, the company can ingest online behavior data from web and app into AEP dataset. By building and deploying a propensity score model in data science workspace, the company can use the machine learning capabilities of AEP to predict the likelihood of customers to purchase based on their profile and behavior data. By creating a segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Adobe Campaign, the company can activate their segment across multiple channels, such as email, SMS, postcard, Google Display Ads, and Facebook. References: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Data Science Workspace Overview : Create a Segment : Share Segments with Destinations