C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?

You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct answers to this question.

You want to use marketing areas to achieve an end-to-end data separation. Which configuration activities are mandatory when using marketing areas? Note: There are 3 correct answers to this question.

You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?

What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.

You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.

Which key figures can you use to evaluate the effectiveness of a recommended scenario?

A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct answers to this question.

Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.