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Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SU24) Questions and Answers

Questions 4

How can a marketer change attribute names to match personalization in an activation target?

Options:

A.

Set preferred attribute names when configuring activation

B.

Update attribute names in the data stream configuration

C.

Set preferred attribute names when configuring activation target

D.

Update field names in the data model

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Questions 5

What configuration step has to be completed before marketing cloud activation?

Options:

A.

Assign Salesforce CDP activation permission set to the user

B.

Enable segment publishing to marketing cloud

C.

Allow audience creation from CDP in marketing cloud

D.

Selects business units for activation

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Questions 6

How many CRM orgs can be connected to CDP instance?

Options:

A.

5

B.

10

C.

20

D.

No hard limit

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Questions 7

What are two benefits Customer Data Platform provides a company in relation to managing customer data?

Options:

A.

Data Stewardship

B.

Unifying data silos

C.

Single source of truth

D.

Data Cleansing

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Questions 8

What can be customized in the Salesforce CDP canonical model?

Options:

A.

Objects, fields, and relationships

B.

Objects

C.

Objects and fields

D.

Fields

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Questions 9

What three actions execute when identity resolution configuration is deleted´?

Options:

A.

Eliminate dependencies on data models objects

B.

Reset all settings in identity resolution

C.

Delete all custom data model objects

D.

Remove all unified customer data

E.

Remove all source profile data

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Questions 10

Which of the fields is non-editable during data ingestion?

Options:

A.

Field label

B.

Header label

C.

Field API name

D.

Data Type

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Questions 11

What is the first step to setup and configure a marketing cloud customer data platform instance?(1)

Options:

A.

Connect to the Marketing Cloud Account CDP is provisioned in

B.

Complete the Salesforce CDP provisioning process

C.

Connect to the Salesforce CRM Org CDP is provisioned in

D.

Enable Salesforce CDP Admin permission set to the Salesforce CRM Org

E.

CDP Admin has already configured the Salesforce CRM connector and setup data

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Questions 12

Which CDP Objects are available as tables via the Tableau connector to discover new insights about customers?

Options:

A.

Calculated Insights

B.

All Objects

C.

Unified Profile

D.

Data Model Objects

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Questions 13

What is customizable in Salesforce CDP canonical model?

Options:

A.

Objects

B.

Objects & Fields

C.

Fields

D.

Objects, Fields & relationships

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Questions 14

Which of the following are correct connection options for Marketing and CRM connector in CDP (Choose 2)

Options:

A.

Multiple CRM Orgs & One Marketing Cloud Enterprise Account to same CDP org.

B.

One CRM Org & One Marketing Cloud Enterprise Account to the same CDP org

C.

Multiple CRM Orgs & Multiple Marketing Cloud Enterprise Accounts the same CDP Org

D.

One CRM Org & Multiple Marketing Cloud Enterprise Account to the same CDP Orgm

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Questions 15

What three things happen when an admin clicks on identity resolution deletion?

Options:

A.

Deletes all custom data model objects

B.

Removes all unified customer data

C.

Resets all settings in identity resolution

D.

Eliminates dependencies on data model object

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Questions 16

Which two dependencies need to be removed prior to disconnecting a data source?

Options:

A.

Activation Target

B.

Data Stream

C.

Segment

D.

Activation

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Questions 17

Which field in the recommended source schema is not editable?

Options:

A.

Field Label

B.

Field API Name

C.

Header Label

D.

Data Type

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Questions 18

What is the recommendation for activation when multiple data sources are brought into CDP?

Options:

A.

Activate on Individual

B.

Do not use Identity Resolution

C.

Use Identity Resolution and activate on Unified Individual

D.

Activate based on source identifiers

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Questions 19

How can an administrator check segment publishing status?

Options:

A.

Segments publish summary dashboard

B.

Publish History related list in Activation Record

C.

Segments publish history report

D.

Publish History related list in Segment Record

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Questions 20

How often does subscriber data from Marketing Cloud Bundles refresh?

Options:

A.

Every 12 hours

B.

Every 15 mins

C.

Hourly

D.

Daily

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Questions 21

Which two files are created in Cloud Storage bucket after segment is published?

Options:

A.

File with the security credentials

B.

File containing calculated insights

C.

File containing segment definition

D.

File containing segment members with additional attributes

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Questions 22

How long does it take for the suggested values to be visible after being enabled?

Options:

A.

Up to 1 week

B.

Up to 24 hours

C.

Instantly

D.

Up to 48 hours

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Questions 23

Which configuration supports separate AWS S3 buckets for data ingestion and activation?

Options:

A.

Separate user credentials for data stream and activation

B.

Dedicated S3 data source configuration in CDP Setup

C.

Separate user credentials for data stream and activation target

D.

Dedicated S3 data source configuration in Activation Setup

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Questions 24

How does an admin increase the consolidation rate for identity resolution?

Options:

A.

Add more matching rules to broaden the search of matches

B.

Change the ignore empty value option

C.

Change all reconciliation rules to source sequence

D.

Reduce the number of matching rules

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Questions 25

What type of data is the information a company collects directly from their audience or customers and brings into CDP?

Options:

A.

Partner Data

B.

Second Party Data

C.

First Party Data

D.

Third Party Data

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Questions 26

How many marketing cloud EIDs can be connected to Salesforce CDP?

Options:

A.

3

B.

5

C.

1

D.

2

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Questions 27

What is the correct formula to display the value of the raw data column of “Revenue” plus a 5%

margin?

Options:

A.

SELECT([‘Revenue’] *1.05)

B.

SELECT([‘revenue’] *1.05)

C.

sourceField([‘Revenue’] *1.05)

D.

sourceField([‘revenue’] *1.05)

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Questions 28

How does a Marketer take advantage of identity Resolution in segmentation?

Options:

A.

Segment on Unified Individual

B.

Segment on Account

C.

Segment on Contact Point Email

D.

Segment on Individual

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Questions 29

A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member?

Options:

A.

Subscriber

B.

Unified Individual

C.

Contact

D.

Individual

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Questions 30

Which archive formats are supported by Salesforce CDP?

Options:

A.

CSV

B.

GZ

C.

TSV

D.

ZIP

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Exam Code: Customer-Data-Platform
Exam Name: Salesforce Customer Data Platform (CDP) Exam (SU24)
Last Update: Nov 21, 2024
Questions: 196
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