Google-Ads-Video Google Ads Video Professional Assessment Exam Questions and Answers

C. Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.

This is essential for driving conversions in a Video action campaign.

While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.

D. Decide on the highest amount they‘re willing to pay for this campaign.

The tCPM bid should reflect the maximum amount the advertiser is willing to pay for 1,000 impressions.

It should be based on the value of reaching the target audience and the campaign's budget.

Traffic estimators can be useful, but the final decision should be based on the advertiser's maximum willingness to pay.

B. Change the frequency settings

By increasing the frequency settings, the campaign will show the add to users more often, therefore spending more of the budget.

This is the best way to increase delivery.

B. Link Google Ads to their YouTube channel.

Linking the Google Ads account to the YouTube channel is essential for running video campaigns.

It allows for uploading and managing video ads, as well as tracking performance.

The other steps are important but come after linking the accounts.

B. You should use Active View, which is accessible by adding appropriate columns to statistic tables.

Active View measures viewability, which is the share of impressions that were actually seen by users.

It provides insights into whether your ads had a chance to be seen.

Unique Reach and Frequency measures the number of unique users reached and how often they saw your ads.

B. You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.

This is crucial for products with longer purchase cycles.

The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.

A. Run five ad variants per campaign.

Testing multiple ad variants allows for optimization based on performance data.

Running multiple adds will increase the ability to optimize for the best performing ad.

Single add campaigns will limit the ability to improve the campaign.

C. Because consumers use online video for information gathering before making a purchase.

Video is a powerful medium for educating and informing potential customers about products and services.

This is crucial for the consideration phase of the purchase cycle.

Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.

B. Address the viewer's desire for food in the first five to 10 seconds of the video.

Capturing attention quickly is crucial for driving immediate action.

Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.

The other options are not as effective for immediate conversion.

D. Bumper ads:Bumper ads are 6-second, non-skippable video ads, ideal for delivering short, memorable messages.

They are perfect for remarketing and reinforcing brand recall after longer awareness campaigns.

Masthead ads are for large-scale awareness, non-skippable in-stream ads are longer, and in-feed video ads are for discovery.

B. Remove audience restrictions with run of network targeting.Since the campaign has spent 80% of the budget, it indicates that the current targeting may be too restrictive.

Run of network targeting broadens reach, allowing the campaign to find more potential converters.

The other options are valid ways to refine targeting, but broadening the reach is the correct option to increase delivery.

A. You'd use conversion tracking.

Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.

This provides insights into the effectiveness of your video ads in driving conversions.

The other options are not directly related to measuring sales.