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Google-Ads-Video Google Ads Video Professional Assessment Exam Questions and Answers

Questions 4

A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

Options:

A.

Reach a broad audience with Dynamic video ads.

B.

Link your Google Ads account to your Google Merchant Center account.

C.

Have a clear call-to-action such as "Learn more."

D.

Add location extensions to focus on selected geographic locations.

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Questions 5

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

Options:

A.

Slightly inflate the average amount the account manager is willing to bid for this campaign.

B.

Use the estimate in the traffic estimator during campaign setup.

C.

Slightly inflate the estimate in the traffic estimator during campaign setup.

D.

Decide on the highest amount they‘re willing to pay for this campaign

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Questions 6

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

Options:

A.

Change the bid strategy to CPM

B.

Change the frequency settings

C.

Add Contextual audiences

D.

Add skippable in stream ads

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Questions 7

A marketing manager wants to reach and engage with potential customers via a Google Video campaign. What first step do they need to complete to get started?

Options:

A.

Install a video code on their website.

B.

Link Google Ads to their YouTube channel.

C.

Prepare a manual bidding strategy.

D.

Build a list of relevant keywords.

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Questions 8

What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

Options:

A.

You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic.

B.

You should use Active View, which is accessible by adding appropriate columns to statistic tables.

C.

You should use Active View, which is accessible only by contacting your Google team.

D.

You should use Unique Reach and Frequency, which is accessible by contacting your Google team.

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Questions 9

You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?

Options:

A.

You should send a survey to existing customers asking about their checkout experience.

B.

You should extend the conversion window to be longer.

C.

You should ask store visitors where they heard about your company.

D.

You should compare video ad interactions against the timing of completed sales.

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Questions 10

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?

Options:

A.

Run five ad variants per campaign.

B.

Videos must be longer than 8 seconds.

C.

Videos must be no longer than 5 seconds.

D.

Run a single ad variant per campaign.

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Questions 11

A company is looking to grow consideration of their products in their potential customers' purchase cycles. Why is a Google Video campaign an appropriate method to meet their goals?

Options:

A.

Because online video lets consumers quickly compare similar businesses at once.

B.

Because online video lets consumers browse large product and service inventories they may want to purchase form.

C.

Because consumers use online video for information gathering before making a purchase.

D.

Because consumers use online video to seek out the best deals on specific products and services.

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Questions 12

If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

Options:

A.

Use ''Sign up to our newsletter' as the primary call to action.

B.

Address the viewer's desire for food in the first five to 10 seconds of the video.

C.

Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.

D.

Explain the company's background during the first half of their video.

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Questions 13

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

Options:

A.

Masthead ads

B.

Non-skippable in-stream ads

C.

In-feed video ads

D.

Bumper ads

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Questions 14

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

Options:

A.

Engage with website visitors by adding the Life Events audience type.

B.

Remove audience restrictions with run of network targeting.

C.

Re-engage with existing customers by adding Custom Audiences.

D.

Add Demographics Audiences to re-engage with existing customers.

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Questions 15

To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

Options:

A.

You'd use conversion tracking.

B.

You'd use Custom Intent Audiences.

C.

You'd use click-through rate.

D.

You'd use smart bidding.

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Exam Code: Google-Ads-Video
Exam Name: Google Ads Video Professional Assessment Exam
Last Update: Mar 17, 2025
Questions: 50
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