Marketing-Cloud-Advanced-Cross-Channel SalesforceMarketing Cloud Advanced Cross ChannelExam Questions and Answers

In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer’s interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels. Admin settings and Workspace settings do not provide options to manage topic profiles directly.

To view ad details for a Facebook ad campaign managed through Salesforce Marketing Cloud, the most direct place to find comprehensive campaign information is:

• B: On the Facebook ad channel. While journey builder integrates with Advertising Studio for triggers and automation, detailed performance metrics and management of ads are best handled directly within the platform where the ads are hosted, i.e., Facebook's own ad management tools.

Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:

• A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.

In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:

• A: City: Information about the user's city can be part of the demographic data collected.
• B: Region: This includes broader geographic details such as state or province.
• D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.

To set a threshold limit in Social Studio, you should navigate to the Engage module. Within Engage, there are various tabs where thresholds and rules for engaging with content can be set and managed. These settings allow users to manage the volume and type of interactions effectively.

When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:

• B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.

Einstein web recommendations can specifically recommend the following types of content on a website:

• A: Product: Recommendations can include specific products based on user behavior and preferences.
• Category: Pages that group similar types of products can also be recommended to help guide users to areas of interest.
• Cart: Recommendations can be made for the cart page to encourage the completion of purchases or suggest complementary products.

When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:

• A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
• D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.