Marketing-Cloud-Personalization Marketing Cloud PersonalizationAccredited Professional Exam (SU24) Questions and Answers

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

What are the three primary areas of data stored in IS which represent a company's key business informative?

How often does interaction studio poll the sftp for new files for ingestion?

Which development language is used to code the sitemap?

What three features are used to support mobile web personalization?

Which global template do you select and customize to provide product recommendations on the homepage?

ETL feeds must follow explicit specifications and requires which type of file format?

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

What are the three ways segments are used in Interaction studio?

What can you learn from segment compare on the segment detail tab?

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

What are two types that real time interaction management helps marketers to personalize the customer

Which user attribute data types are supported in the identity system?

In which two locations in the page Type definition can a developer pass in attributes?

ETL feeds must follow explicit specifications and require which type of file format?

In the user interface what is the visual representation of the data about a single visitor including preference?

Which data feed integrates external system data into a user’s profile levargaing identity attributes?

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

What are three areas a business user can apply custom catalog dimensions?

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Which three components of a server side campaign can be defined by a business user?

What are two ways to populate the interaction studio catalog? [check]

How does Guardian determine the expected range for a given metric?

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

What three components are defined by the developer in the Sitemap?

What are IS machine learning powered algorithms called?