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MCE Marketo Certified Expert Exam Questions and Answers

Questions 4

Which three token types can be used to insert a date into an email? (Choose three.)

Options:

A.

Rich Text

B.

Date

C.

Calendar File

D.

Number

E.

Text

F.

Score

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Questions 5

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

Options:

A.

When setting the stream cadence in an engagement program stream that contains email assets and nested programs

B.

When sending a newsletter email with an email program

C.

When sending an invitation email with a batch smart campaign in an event program

D.

When setting the stream cadence in an engagement program stream that contains only email assets

E.

When sending a confirmation email with a trigger smart campaign in a default program

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Questions 6

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options:

A.

Add to SFDC Campaign

B.

Add to Engagement Program

C.

Add to Nurture Stream

D.

Add to Trash

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Questions 7

A marketer has created several tokens to use in an initiative to send out a survey to customers:

In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)

Options:

A.

In the 2017 Customer Survey Reminder 2 Program

B.

In the 2017 Customer Survey Reminder Program

C.

In the 2017 Customer Survey Program

D.

In the 2017-Customer Survey Campaign Folder

E.

In the Admin Area

F.

In the Reports Folder

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Questions 8

A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.

How should this update be done?

Options:

A.

Edit URL Settings

B.

Enable Personalized URLs

C.

Open URL Builder in Admin

D.

Generate a private preview URL

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Questions 9

A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.

What is the correct order in the Smart Campaign flow setup?

Options:

A.

Send Alert > Wait 30 Minutes > Send Email

B.

Send Email > Wait 30 Minutes > Send Alert

C.

Send Alert > Wait 30 Minutes > Send Alert

D.

Send Email > Wait 30 Minutes > Send Email

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Questions 10

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?

Options:

A.

All leads in the program with an engagement score higher than 5.

B.

All leads who have not exhausted content in the entire program.

C.

All leads who have exhausted content in the entire program.

D.

All leads who are in the first stream of the program.

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Questions 11

On a People Performance report, how is timeframe restricted?

Options:

A.

Date of Activity

B.

Both a and c

C.

Sent Date

D.

Created Date

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Exam Code: MCE
Exam Name: Marketo Certified Expert Exam
Last Update: Nov 23, 2024
Questions: 75
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