Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) Questions and Answers

Default roles are included with Pardot

Custom roles can be edited

Default roles can be edited

Default roles can be deleted

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Pardot

The prospect is marked as optad out.

The prospect is removed from the recipient list

The prospect is removed from the suppression list

The prospect is removed from both the suppression list and the recipient list.

Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the

recipient list when sending the email template.

Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.

Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.

Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

Send using the form’s completion actions.

Send using a segmentation rule.

Send using an engagement program.

Use a dynamic list to use as a recipient list on an email send.

If the deleted prospect is imported into Pardot with the same email address

If the deleted prospect visits a web page

If the deleted prospect re-converts by filling out a form with the same email address

Copy the original Engagement Program

Change the wait time for the template

Delete the old sent email

Pause the Program

Change prospect field value: 'Do Not Email' to 'Do Not Email

You can't use an automation rule to opt-out prospects.

Change prospect field value to Opt-out

Leads

Contacts

Record Type fields

Formula fields

Number fields

Geolocation fields

Text Area (rich) fields

Pardot domains

Tracker domains

Mobile domains

Social media domains

Create and publish an email template

Create an email template draft

Create an operational email

Create a list email draft

On the landing page

On the form

On the landing page’s layout template

On the form’s layout template

On the 'Sending' tab of the email template

On the Testing' tab of the email template

On the Testing' tab of the list email

On the 'Sending' tab of the 1st email

An Automation Rule

Add rules to the Pardot tracking code.

Completion Actions with a filter

Visitor Filters

ReadyTalk, GoTo Webinar, WebEx

WebEx, JoinMe, GoTo Webinar

Zoho, WebEx, ReadyTalk

Adobe Connect, Lync, BlueJeans

The prospect will start the program over at the beginning after waiting one day.

The prospect will not restart the program; prospects can only process through once.

The prospect will start the program over at the beginning immediately.

The prospect will not restart the program; they have reached the maximum number of repeats.

Alexa rank

BBB score

News article mentions

Number of inbound links

Number of indexed pages

At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

Use a segmentation rule to add prospects to a list

Use a dynamic list to add prospects to a list

Use a completion action to add prospects to a list

Use an automation rule to add prospects to a list

Increase Deliverability

Avoid IP Blacklisting

IPs don't work well when cold

Build up email reputation

Form report

Conversions report

List email report

Prospect lifecycle report

Campaign, Company, Email, Score

Account, Email, Profile, Score

Campaign, Email, Full Name, Profile

Campaign, Email, Profile, Score

The visitor is now a prospect.

A visitor submits a conversion form

A cookie is applied

The prospect's activity history is available to view in Pardot

Visitors access your company website

E C B A D

E B A D C

The prospect will continue to see the form upon submission

The discrepancy between the two assets will cause an error

The prospect will be redirected to another webpage

The form's Thank You Content will still display

Day 4

Day 3

Day 0

Day 5

Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

Scanning the badge of someone who visited a booth at a recent event

Submitting a Web2Lead form that is linked to Pardot via a form handler

Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

Link clicks

Page visits

Email opens

Form completions

Unsubscribe

Sales manager

Sales

Marketing

Administrator

1%

more than 5%

more than 2%

less than 1%

True

False

Dynamic Content

Form Handler

Custom Redirect

Pardot Form

True

False

A tracking link is used as soon as a prospect clicks to open the email.

A tracking pixel loads on HTML emails when images are downloaded.

Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

A tracking pixel loads on text emails when images are downloaded.

Completion Action

Page Action

Automation Rule

Dynamic List

Reassign all prospects in the CRM

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

Delete the user from Pardot

All of the above

A & B

Sending an email to their assigned user

Submitting a Pardot form

Clicking on a custom redirect

Opening a Pardot email

visiting a Pardot-tracked page

The prospect will receive the email Monday.

The prospect will receive the email Friday.

The prospect will receive the email Tuesday.

The prospect will receive the email Saturday.

Yes, automation rules run every time.

No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

Contact Accounts

Lead Accounts

Persons Accounts

Daily prospect activity emails (for all prospects)

Daily prospect activity emails (for my prospects)

Daily visitor activity emails

Prospect assignment notification

Daily prospect assignment emails

Weekly search marketing email (sent on Mondays)

Starred prospect activity alerts

Completion actions based on email link clicks only execute once per prospect.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

Completion actions based on email opens will retroactively apply if added after the email send.

Completion actions based on image file downloads only execute once per day.

Contents

Insights

Prospect Activities

Custom Fields

%%opt_out%% or %%email_preference_center%%

%%unsubscribe %% or %% email_preference_ center %%

%%opt_out%% report_spam %%

%%unsubscribe % or %% opt_out %%

Create an automation rule based on product Name.

Create a completion action based on Product Name.

Create a dynamic list based on Product Name.

Create a segmentation rule based on Product Name.

A prospect arriving after the send date will remain on the step until a new send date is set

A prospect arriving after the send date will skip the Send Email step.

A Prospect arriving after the send date will be removed from the program.

A ProsPect arriving after the send date will be sent the email.

Completion actions will apply to visitors on the first time a custom redirect is clicked.

Completion actions for custom redirects will only apply to existing prospects.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

High-level metrics only for prospects waiting to complete each step

High-level metrics only for prospects who have completed the step

High-level metrics only for prospects who left the program at each step

High-level metrics only for prospects who have skipped each step

True

False

Use a dynamic list.

Use a completion action.

Use an automation rule.

Use a segmentation rule.

Use a stock layout provided in Pardot

Use above form and below form content to create the layout

Embed the campaign tracking code on their website

Import layout using a URL from their website

Edit the scheduled email. select Wednesday for the new data, and save it

Edit the engagement studio program, select Wednesday for the new data, and save

Delete the engagement studio program and create a new program that is scheduled for Wednesday.

Delete the scheduled email and create a new email that is scheduled for Wednesday.

Adding a completion action to register prospects on the form.

Creating a segmentation rule to register prospects based on the form submission.

Creating an automation rule to register prospects based on the form submission.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

The prospects remain on the list, but are NOT added to the program until the next day.

The prospects are added to the program, but wait for a user to manually select them to process.

The prospects are added to the program and automatically start processing through the program.

5 minutes

Real time

10 minutes

30 minutes

View all Segmentation lists

Navigate to the prospect list and select "Mailable Prospects"

View the sync queue

Navigate to the overview section

Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

Add the prospect to a static list.

Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

Manually change the prospect’s Pardot campaign when editing the prospect record.

Name

Company

Phone

Email address

Forward count

Hard bounces

Skimmed percentage

Total queued

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

The prospect can match the criteria multiple times and the action runs each time.

The action can only run once per day on the prospect.

The prospect matches the criteria once, but the action runs multiple times.

The prospect matches the criteria once and the action runs once.

Enable HTTPS

Honeypot Technique

Dependent Fields

reCaptcha

Custom Record Type fields

Custom Prospect fields

Custom Account fields

Custom Opportunity fields

Using an Automation Rule

Using a Completion Action

None of the above

Using a Segmentation Rule

Form

Form Handler

True

False

Download an eBook

Open a Pardot email

Submit a Pardot form

Watch a video hosted in Wistia

Static list

Dynamic list

Completion Action

Automation Rule

True

False

Custome redirect

Page actions

Lead scoring and grading

Completion actions

2

10

5

0

Max number of emails the user can send.

Max number of prospects the user can manually delete.

Max number of records a user can import.

Max number of prospects the user can manually create.

Max number of prospects the user can export.

Prospect Interest

Prospect behavior

Prospect activity

Prospect criteria

They will start the drip campaign again.

Prospects can't be added to drip campaigns after they have been removed.

They will skip the first step and move to the second step.

They will resume the drip where they left off

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

An email that permanently bounced back to the sender because the address is invalid.

75

50

200

100