Salesforce-AI-Specialist Salesforce Certified AI Specialist Exam Questions and Answers

In Einstein Copilot, the role of the Large Language Model (LLM) is to analyze user inputs and identify the best matching actions that need to be executed. It uses natural language understanding to break down the user’s request and determine the correct sequence of actions that should be performed.

By doing so, the LLM ensures that the tasks and actions executed are contextually relevant and are performed in the proper order. This process provides a seamless, AI-enhanced experience for users by matching their requests to predefined Salesforce actions or flows.

The other options are incorrect because:

A mentions finding similar requests, which is not the primary role of the LLM in this context.

C focuses on access and sorting by priority, which is handled more by security models and governance than by the LLM.

References:

Salesforce Einstein Documentation on Einstein Copilot Actions

Salesforce AI Documentation on Large Language Models

Universal Containers can achieve the request to explore similar opportunities by using thestandard Copilot action.Einstein Copilothas built-in actions to handle natural language queries, such as “Show me other opportunities like this one.” The standard action will process the query and return results based on predefined matching criteria like opportunity details and past Closed Won deals.

This approach avoids the need to create custom flows or Apex classes, leveraging out-of-the-box functionality.

For further details, refer toEinstein Copilot for Sales documentationregarding standard actions and natural language processing.

The support team should useEinstein Reply Recommendationsto provide quick, relevant responses to customer inquiries that are grounded in the organization’s knowledge base. This feature leverages AI to recommend accurate and consistent replies based on historical interactions and the knowledge stored in the system, ensuring that responses are aligned with organizational standards.

Einstein Service Replies(Option A) is focused on generating replies but doesn't have the same emphasis on grounding responses in the knowledge base.

Einstein Knowledge Recommendations(Option C) suggests knowledge articles to agents, which is more about assisting the agent in finding relevant articles than providing automated or AI-generated responses to customers.

Salesforce AI Specialist References:For more information on Einstein Reply Recommendations:https://help.salesforce.com/s/articleView?id=sf.einstein_reply_recommendations_overview.htm

To accessexternally-hosted models, such as a large language model (LLM) hosted on AWS, theModel Builderin Salesforce is the appropriate tool.Model Builderallows teams to integrate and deploy external AI models into the Salesforce platform, making it possible to leverage models hosted outside of Salesforce infrastructure while still benefiting from the platform's native AI capabilities.

Option B, App Builder, is primarily used to build and configure applications in Salesforce, not to integrate AI models.

Option C, Copilot Builder, focuses on building assistant-like tools rather than integrating external AI models.

Model Builder enables seamless integration with external systems and models, allowing Salesforce users to use external LLMs for generating AI-driven insights and automation.

Salesforce AI Specialist References:For more details, check the Model Builder guide here:https://help.salesforce.com/s/articleView?id=sf.model_builder_external_models.htm

When the"Enrich event logs with conversation data"setting is enabled inEinstein Copilot, it allows an AI Specialist or admin to view session data, including both theuser inputandcopilot responsesfrom interactions over the past 7 days. This data is crucial for monitoring how the copilot is being used, analyzing its performance, and improving future interactions based on past inputs.

This setting enriches the event logs with detailed conversational data for better insights into the interaction history, helping AI specialists track AI behavior and user engagement.

Option A, viewing the user click path, focuses on navigation but is not part of the conversation data enrichment functionality.

Option C, generating detailed reports over any time period, is incorrect because this specific feature is limited to data for the past 7 days.

Salesforce AI Specialist References:You can refer to this documentation for further insights:https://help.salesforce.com/s/articleView?id=sf.einstein_copilot_event_logging.htm

For a sales rep who may miss key details during long sales calls, the AI Specialist should recommend theCall Summaryfeature.Call SummaryusesEinstein Generative AIto automatically generate a concise summary of important points discussed during the call, helping the rep quickly review the key information they might have missed.

Call Exploreris designed for manually searching through call data but doesn't summarize.

Sales Summaryis focused more on summarizing overall sales activity, not call-specific content.

For more details, refer toSalesforce's Call Summary documentationon how AI-generated summaries can improve sales rep productivity.

Thestandard Einstein Copilot actionthat would be used in response to the user utterance, “Show me all the customers in New York,” isQuery Records. This action is responsible for retrieving a set of records from Salesforce based on a specified condition — in this case, filtering customers by location (New York).

Query Recordsis the action that fetches relevant data based on the criteria provided in the user's input.

Select Recordsis more about picking specific records from an already presented list.

Fetch Recordsis not a standard term used in this context for the action.

Refer toEinstein Copilot documentationon how Copilot actions work with natural language queries and data retrieval.

To create a digest of account action plans using the generative API feature,Universal Containersshould use theREST API. TheREST APIis ideal for integrating Salesforce with external systems and enabling interaction with Salesforce data, including generative capabilities like creating summaries or digests. It supports modern web standards and is suitable for flexible, lightweight interactions between Salesforce and legacy systems.

Metadata APIis used for retrieving and deploying metadata, not for data operations like generating summaries.

SOAP APIis an older API used for integration but is less flexible compared to REST for this specific use case.

For more details, refer toSalesforce REST API documentationregarding using REST for data integration and generating content.

Before creating aField Generation prompt template, the AI Specialist must ensure that the Salesforceorg is set to API version 59 or higher. This version of the API introduces support for advanced generative AI features, such as enabling fields for generative AI outputs. This is a critical technical requirement for the Field Generation prompt template to function correctly.

Option A(rich text field requirement) is not necessary for generative AI functionality.

Option C(Dynamic Forms) does not impact the ability of a field to be generative AI-enabled, although it might enhance the user interface.

For more information, refer toSalesforce documentation on API versioningandField Generation templates.

When acustomer chat is initiated,Einstein Service Repliesprovidesgenerative AI replies or draft emailsbased on recommendedKnowledge articles. This feature uses the information from theSalesforce Knowledge baseto generate responses that are relevant to the customer's query, improving the efficiency and accuracy of customer support interactions.

Option Bis correct becauseEinstein Service Repliesis responsible for generating AI-driven responses based on knowledge articles.

Option A(Einstein Reply Recommendations) is focused on recommending replies but does not generate them.

Option C(Einstein Grounding) refers to grounding responses in data but is not directly related to drafting replies.

References:

Einstein Service Replies Overview:https://help.salesforce.com/s/articleView?id=sf.einstein_service_replies.htm

The use case that necessitates the use ofPrompt Builderiscreating a draft of a support bulletin postfor new product patches.Prompt Builderallows the AI Specialist to create and refine prompts that generate specific, relevant outputs, such as drafting support communication based on product information and patch details.

Option B(agent performance score) would likely involve predictive modeling, not prompt generation.

Option C(estimating support ticket volume) would require data analysis and predictive tools, not prompt building.

For more details, refer toSalesforce’s Prompt Builder documentationfor generative AI content creation.

When usingPrompt Builderin a Salesforce org, the correct process involves several important steps:

Select the appropriate prompt template typebased on the use case.

Develop the promptwithin theprompt workspace, where the template is created and customized.

Select CRM-derived grounding datato be dynamically inserted into the prompt, ensuring that the AI-generated responses are based on accurate and relevant data.

Pick the model to usefor generating responses, either using Salesforce's built-in models or custom ones.

Test and validatethe generated responses to ensure accuracy and effectiveness.

Option Bis correct as it follows the proper steps for usingPrompt Builder.

Option AandOption Cdo not capture the full process correctly.

References:

Salesforce Prompt Builder Documentation:https://help.salesforce.com/s/articleView?id=sf.prompt_builder_overview.htm

New customer support reps atUniversal Containerscan useEinstein Work Summariesto quickly understand the details of a case without reading through each case comment.Work Summariesleverage generative AI to provide a concise overview of ongoing cases, summarizing all relevant information in an easily digestible format.

Einstein Copilotcan assist with a variety of tasks but is not specifically designed for summarizing case details.

Einstein Sales Summariesare focused on summarizing sales-related activities, which is not applicable for support cases.

For more details, refer toSalesforce documentation on Einstein Work Summaries.

Einstein Copilotimplementation would be most advantageous inSalesforce Service Cloudwhen the goal is tostreamline customer support processes and improve response times. Einstein Copilot can assist agents by providing real-time suggestions, automating repetitive tasks, and generating contextual responses, thus enhancing service efficiency.

Option B (data security)is not the primary focus of Einstein Copilot, which is more about improving operational efficiency.

Option C (marketing campaigns)falls outside the scope of Service Cloud and Einstein Copilot’s primary benefits, which are aimed at improving customer service and case management.

For further reading, refer toSalesforce documentation on Einstein Copilot for Service Cloudand how it improves support processes.

An AI Specialist wants to ground a new prompt template with theUser related list. Grounding in prompt templates involves using data from related lists to provide context or additional information to the Large Language Model (LLM) when generating responses.

Key Consideration:

Unsupported Related Lists in Prompt Templates:

Limitation:TheUser related listisnot supportedin prompt templates for grounding purposes.

Reason:Salesforce restricts certain objects and related lists from being used in prompt templates to maintain data security and integrity. The User object often contains sensitive information and is subject to strict access controls.

Impact:Attempting to use the User related list in a prompt template will not work as expected because the system does not support it.

Why Options A and B are Incorrect:

Option A (The User related list should have View All access):

Incorrect:Even with View All access, the User related list is still not supported in prompt templates.

Security Concerns:Granting View All access to the User object is a significant security risk and not a recommended practice.

Option B (The User related list needs to be included on the record page):

Incorrect:Including the User related list on the record page does not affect its availability in prompt templates.

Irrelevance:The placement of the related list on the record page does not change the system's ability to access it in a prompt template.

References:

Salesforce AI Specialist Documentation -Prompt Templates Limitations:

Details the objects and related lists that are not supported in prompt templates.

Salesforce Help -Data Access in Prompt Templates:

Explains how data access and security considerations affect the use of objects in prompt templates.

Salesforce Trailhead -Understanding Prompt Template Grounding:

Provides insights into grounding prompt templates and the limitations involved.

Conclusion:

Since the User related list is not supported in prompt templates, the AI Specialist must consider alternative approaches. They might need to redesign the prompt template to use supported objects or related lists, or explore other methods to incorporate necessary user information while adhering to Salesforce's data access policies.

ForUniversal Containers (UC), to reduce the time and ensure prompt consistency when using public generative AI models, the recommended feature isEinstein Prompt Builder and Prompt Templates. This feature allows teams to createreusable and consistent promptsfor generative AI tasks, ensuring that all users receive uniform responses without having to type in detailed prompts manually every time.

Einstein Prompt Buildersimplifies the creation of prompts, andPrompt Templatesstandardize the inputs, saving time for sales and service reps.

Option A (Einstein Recommendation Builder)is more focused on recommendations, not prompt standardization.

Option B (Einstein Copilot Action: Query Records)is for querying records, not generating AI-driven prompts.

References:

Salesforce Prompt Builder Overview:https://help.salesforce.com/s/articleView?id=sf.prompt_builder_overview.htm

To implement a solution where users enter a sales order number and the system generates a summary, the AI Specialist should create ascreen flowto collect the sales order number and invoke the prompt template. The standard"Prompt Template" flow actioncan then be used to trigger the custom prompt, providing a summary of the sales order header and details.

Option B, creating a template-triggered prompt flow, is not necessary for this scenario because the requirement is to directly collect input through a screen flow.

Option C, using an autolaunched flow, would be inappropriate here because the solution requires user interaction (entering a sales order number), which is best suited to a screen flow.

Salesforce AI Specialist References:For further guidance on creating prompt templates with flows:https://help.salesforce.com/s/articleView?id=sf.prompt_template_flow_integration.htm

Salesforce Einstein Copilotis designed to provide a conversational AI interface that can be utilized by different types of Salesforce users, such as developers, sales agents, and retailers. It acts as anAI-powered assistantthat facilitates natural interactions with the system, enabling users to perform tasks and access data easily. This includes tasks like pulling reports, updating records, and generating personalized responses in real time.

Option Ais correct becauseEinstein Copilotbrings a conversational interface that caters to a wide range of users.

Option BandOption Care more focused on developing and training AI models, which are not the primary functions ofEinstein Copilot.

References:

Salesforce Einstein Copilot Overview:https://help.salesforce.com/s/articleView?id=einstein_copilot_overview.htm

Universal Containersshould use aPredictive modelto decide which of the three emails to send based on the customer'slifetime value scoreandmarket segment. Predictive models analyze data to forecast outcomes, and in this case, it would predict the most appropriate email to send based on customer attributes. Additionally, predictive models can provideexplainabilityto show why a certain email was chosen, which is crucial for UC’s requirement to explain the decision-making process.

Generative modelsare typically used for content creation, not decision-making, and thus wouldn't be suitable for this requirement.

Predictive modelsoffer the ability to explain why a particular decision was made, which aligns with UC’s needs.

Refer toSalesforce’s Predictive AI model documentationfor more insights on how predictive models are used for segmentation and decision making.

When creating acustom prompt templateto populate a field with generated output, the most appropriate template type isField Generation. This template is specifically designed for generating field-specific outputs using generative AI.

Additionally, the AI Specialist must ensure thatDynamic Fieldsare enabled.Dynamic Fieldsallow the system to use real-time data inputs from related records or fields when generating content, ensuring that the AI output is contextually accurate and relevant. This is crucial when populating specific fields with AI-generated content, as it ensures the data source remains dynamic and up-to-date.

TheEinstein Trust Layerwill track and audit the interactions to ensure the organization can monitor AI adoption and make necessary enhancements based on AI usage patterns.

For further reading, refer to Salesforce’s guidelines onField Generation templatesand theEinstein Trust Layer.

When implementingEinstein Generative AIfor improved customer insights and interactions, theData Cloudis a key consideration for storing and managing large-scale audit and feedback data. TheSalesforce Data Cloud(formerly known asCustomer 360 Audiences) is designed to handle and unify massive datasets from various sources, making it ideal for storing data required for AI-powered insights and reporting. By provisioningData Cloud, organizations likeUniversal Containers (UC)can gain real-time access to customer data, making it a central repository for unified reporting across various systems.

Audit and feedback datagenerated by Einstein Generative AI needs to be stored in a scalable and accessible environment, and theData Cloudprovides this capability, ensuring that data can be easily accessed for reporting, analytics, and further model improvement.

Custom objectsorSalesforce Big Objectsare not designed for the scale or the specific type of real-time, unified data processing required in such AI-driven interactions.Big Objectsare more suited for archival data, whereasData Cloudensures more robust processing, segmentation, and analysis capabilities.

References:

Salesforce Data Cloud Documentation:https://www.salesforce.com/products/data-cloud/overview/

Salesforce Einstein AI Overview:https://www.salesforce.com/products/einstein/overview/

When configuring acustom prompt templateto use related lists, the AI Specialist must be aware of themaximum number of related list merge fieldsthat can be included. Salesforce enforces limits to ensure prompt templates perform efficiently and do not overload the system with too much data. As a best practice, it's important to monitor and optimize the number of merge fields used.

Option Bis correct because there is a limit on how many related list merge fields can be included in a prompt template.

Option A(text encoding) andOption C(XML/JSON rendering) are not key considerations in this context.

References:

Salesforce Prompt Builder Documentation:https://help.salesforce.com/s/articleView?id=sf.prompt_builder.htm

Einstein Copilot is designed to enhance user interaction within Salesforce by leveraging Large Language Models (LLMs) to process and respond to user inquiries. When a user submits a request, Einstein Copilot analyzes the input using natural language processing techniques. It then utilizes LLM technology to generate an appropriate and contextually relevant response, which is displayed directly to the user within the Salesforce interface.

OptionCaccurately describes this process. Einstein Copilot does not necessarily trigger a flow (Option A) or perform an HTTP callout to an LLM provider (Option B) for each user request. Instead, it integrates LLM capabilities to provide immediate and intelligent responses, facilitating a broad range of user requests.

References:

Salesforce AI Specialist Documentation - Einstein Copilot Overview:Details how Einstein Copilot employs LLMs to interpret user inputs and generate responses within the Salesforce ecosystem.

Salesforce Help - How Einstein Copilot Works:Explains the underlying mechanisms of how Einstein Copilot processes user requests using AI technologies.

When usingEinstein Generative AIto create personalized emails, if placeholders appear in the draft email where data from a recipient'sContactrecord should be, the most likely reason is that theuser lacks permission to access the necessary fields. Salesforce's field-level security may prevent users from viewing or utilizing certain data fields, resulting in placeholders being shown instead of the actual values.

Option Bis correct because missing field permissions will cause placeholders in email drafts.

Option A(missing Einstein Sales Emails permission) is unlikely, as this would prevent email generation altogether, not just placeholders.

Option C(locale language issues) would more likely affect language-specific issues, not field placeholders.

References:

Salesforce Email Template and Permissions Documentation:https://help.salesforce.com/s/articleView?id=sf.email_templates_field_permissions.htm