Salesforce-AI-Specialist Salesforce Certified AI Specialist Exam Questions and Answers

When configuring acustom prompt templateto use related lists, the AI Specialist must be aware of themaximum number of related list merge fieldsthat can be included. Salesforce enforces limits to ensure prompt templates perform efficiently and do not overload the system with too much data. As a best practice, it's important to monitor and optimize the number of merge fields used.

Option Bis correct because there is a limit on how many related list merge fields can be included in a prompt template.

Option A(text encoding) andOption C(XML/JSON rendering) are not key considerations in this context.

References:

Salesforce Prompt Builder Documentation:https://help.salesforce.com/s/articleView?id=sf.prompt_builder.htm

In this scenario, theEinstein Copilotcapability that best helps the agent is its ability toexecute tasks based on available actionsandanswer questionsusing data from Knowledge articles. Einstein Copilot can assist the service agent by providing relevant Knowledge articles on canceling and rebooking flights, ensuring that the agent has access to the correct steps and procedures directly within the workflow.

This feature leverages the agent’s existing context (the travel itinerary) and provides actionable insights or next steps from the relevant Knowledge articles to help the agent quickly resolve the customer’s needs.

The other options are incorrect:

Brefers to invoking a flow to create a Knowledge article, which is unrelated to the task of retrieving existing Knowledge articles.

Cfocuses on generating Knowledge articles, which is not the immediate need for this situation where the agent requires guidance on existing procedures.

References:

Salesforce Documentation onEinstein Copilot

Trailhead Module onEinstein for Service

When a flow is invoked via a custom Agent action, its data access depends on the flow’s runtime configuration, not system mode by default. Salesforce flows can be configured to respect the running user’s permissions and sharing settings:

If the flow is set to "Run as the User Who Launched the Flow" (enabled in Flow Settings), it adheres to the user’s permissions, field-level security (FLS), and sharing rules.

Option C is incorrect because flows do not always run in system mode unless explicitly configured to do so.

Option A is misleading because "with sharing" is an Apex concept, not a flow setting. Flows use runtime settings like FLS and sharing enforcement.

References:

Salesforce Help: Flow Runtime and Security Context

Flow Settings: "Run with User Permission and Field-Level Security" ensures data access aligns with the user’s permissions.

Before creating aField Generation prompt template, the AI Specialist must ensure that the Salesforceorg is set to API version 59 or higher. This version of the API introduces support for advanced generative AI features, such as enabling fields for generative AI outputs. This is a critical technical requirement for the Field Generation prompt template to function correctly.

Option A(rich text field requirement) is not necessary for generative AI functionality.

Option C(Dynamic Forms) does not impact the ability of a field to be generative AI-enabled, although it might enhance the user interface.

For more information, refer toSalesforce documentation on API versioningandField Generation templates.

In Salesforce, Generative AI capabilities are controlled by specific permission sets. To use features such as generating summaries with AI, users need to have the correct permission sets that allow access to these functionalities.

Generative AI User Permission Set: This is a key permission set required to enable the generative AI capabilities for a user. In this case, the missingGenerative AI Userpermission set prevents the user from seeing the generative AI-enabled field icon. Without this permission, the generative AI feature in the Competitor Analysis custom object won't be accessible.

Why not A?ThePrompt Template Userpermission set relates specifically to users who need access to prompt templates for interacting with Einstein GPT, but it's not directly related to the visibility of AI-enabled field icons.

Why not B?While a prompt template might need to be activated, this is not the primary issue here. The question states that other users with the same profile can see the icon, so the problem is more likely to be permissions-based for this particular user.

For more detailed information, you can review Salesforce documentation onpermission setsrelated to AI capabilities atSalesforce AI DocumentationandEinstein GPTpermissioning guidelines.

WhenUniversal Containerscreates a new Sales Email prompt template using the"Save As"function, missing hyperparameters can result in different outputs. To ensure the new prompt produces comparable results to the standard Sales Email prompt, the AI Specialist shouldmanually add the necessary hyperparametersto the new template.

Hyperparameters likeTemperature,Frequency Penalty, andPresence Penaltydirectly affect how the AI generates responses. Ensuring that these are consistent with the standard template will result in similar outputs.

Option A (Model Playground)is not necessary here, as it focuses on fine-tuning models, not adjusting templates directly.

Option C (Reverting to the standard template)does not solve the issue of customizing the prompt template.

For more information, refer toPrompt Builder documentationon configuring hyperparameters in custom templates.

TheAI audit trailin Salesforce provides a detailed log of AI activities, including the data used, its handling, and masking procedures applied in the Einstein Trust Layer. It allows the AI Specialist to inspect and verify that sensitive data, such as addresses, is appropriately masked before being used in prompts or outputs.

Enable data encryption on the address field: While encryption ensures data security at rest or in transit, it does not verify masking in AI operations.

Review the platform event logs: Platform event logs capture system events but do not specifically focus on the handling or masking of sensitive data in AI processes.

Inspect the AI audit trail: This is the most relevant option, as it provides visibility into how data is processed and masked in AI activities.

Context of the Question

Einstein Prompt Builder is a Salesforce feature that helps generate text (summaries, email content, responses) using AI models.

The question presents three potential use cases, asking which one best fits the capabilities of Einstein Prompt Builder.

Einstein Prompt Builder Typical Use Cases

Text Generation & Summaries: Great for writing or summarizing content, like responding to an email or generating text for a record field.

Why Not Forecast Future Sales Trends or Identify Potential High-Value Leads?

(Option A) Forecasting trends typically involves predictive analytics and modeling capabilities found in Einstein Discovery or standard reporting, not generative text solutions.

(Option B) Identifying leads for marketing campaigns involves lead scoring or analytics, again an Einstein Discovery or Lead Scoring scenario.

Sending a Personalized RFP Email(Option C) is a classic example of using generative AI to compose well-structured, context-aware text.

ConclusionOption C(Send reply to a request for proposal via a personalized email) is the best match for Einstein Prompt Builder’s generative text functionality.

Salesforce AI Specialist References & Documents

Salesforce Documentation:Einstein Prompt Builder OverviewHighlights how to use Prompt Builder to create and customize text-based responses, especially for email or record fields.

Salesforce AI Specialist Study GuideExplains that generative AI features in Salesforce are designed for creating or summarizing text, not for advanced predictive use cases (like forecasting or lead scoring).

Context of the Question

Universal Container (UC) has used prompt templates to update summary fields on record pages.

Now, the admin wants to incorporate similar generative AI functionality within a Flow for automation purposes.

How to Call a Prompt Template Within a Flow

Flow Action: Salesforce provides a standard way to invoke generative AI templates or prompts within a Flow step. From the Flow Builder, you can add an “Action” that references the prompt template you created in Prompt Builder.

Other Options:

Invocable Apex: Possible fallback if there’s no out-of-the-box Flow Action available. However, Salesforce is releasing native Flow integration for AI prompts, making custom Apex less necessary.

Einstein for Flow: A broad label for Salesforce’s generative AI features within Flow. Under the hood, you typically use a “Flow Action” that points to your prompt.

Conclusion

The easiest out-of-the-box solution is to use aFlow Actionreferencing the prompt template. Hence,Option Bis correct.

Salesforce AI Specialist References & Documents

Salesforce Trailhead:Use Prompt Templates in FlowDemonstrates how to add an Action in Flow that calls a prompt template.

Salesforce Documentation:Einstein GPT for FlowExplains standard flow actions to invoke and handle generative AI responses.

To enable Sales Email prompt templates:

Permission Set: Assign the Prompt Template User permission set to the sales team to grant access to use pre-built templates.

Feature Activation: Enable Sales Emails in Salesforce Setup to activate the integration between prompt templates and email workflows.

Option B (Manager permission set): Required for creating/modifying templates, not for usage.

Option C (Data Cloud Admin): Unrelated to prompt template access.

References:

Salesforce Help: Prompt Template Permissions

Specifies that "Prompt Template User" is required to leverage templates in workflows.

Sales Email Setup outlines enabling the feature in Setup.

For improvingsales operations efficiency,Einstein Studiois ideal for creating AI-powered models that can predict outcomes based on data. One of the most valuable use cases is predictingcustomer lifetimevalue, which helps sales teams focus on high-value accounts and make more informed decisions.Customer lifetime value (CLV)predictions can optimize strategies around customer retention, cross-selling, and long-term engagement.

Option Bis the correct choice as predicting customer lifetime value is a well-established use case for AI in sales.

Option A(customer sentiment) is typically handled through NLP models, whileOption C(product popularity) is more of a marketing analysis use case.

References:

Salesforce Einstein Studio Use Case Overview:https://help.salesforce.com/s/articleView?id=sf.einstein_studio_overview

Salesforce has restrictions on which objects and related lists can be used for grounding prompt templates. This is likely due to security and privacy concerns related to user data.

While it might seem intuitive to use the User related list to provide context to the LLM, Salesforce prevents this to ensure that sensitive user information is not inadvertently exposed or misused.

Therefore, the AI Specialist needs to explore alternative ways to incorporate the necessary user information into the prompt template, perhaps by using other related objects or fields that are supported.

ForUniversal Containers (UC), to reduce the time and ensure prompt consistency when using public generative AI models, the recommended feature isEinstein Prompt Builder and Prompt Templates. This feature allows teams to createreusable and consistent promptsfor generative AI tasks, ensuring that all users receive uniform responses without having to type in detailed prompts manually every time.

Einstein Prompt Buildersimplifies the creation of prompts, andPrompt Templatesstandardize the inputs, saving time for sales and service reps.

Option A (Einstein Recommendation Builder)is more focused on recommendations, not prompt standardization.

Option B (Einstein Copilot Action: Query Records)is for querying records, not generating AI-driven prompts.

References:

Salesforce Prompt Builder Overview:https://help.salesforce.com/s/articleView?id=sf.prompt_builder_overview.htm

Service Replies: This generative AI feature automates and assists in generating accurate, contextual, and efficient replies for customer service agents. It uses past interactions, case data, and the context of the conversation to provide draft responses, thereby enhancing productivity and reducing response times.

Case Summaries: Summarizes case information but does not assist directly in replying to customer chats.

Case Escalation: Refers to moving cases to higher-level support teams but does not address the need to improve chat response productivity.

Thus,Service Repliesis the best feature for this requirement as it directly aligns with improving agent efficiency in replying to chats.

Einstein Trust Layer’s Toxicity Scoring categorizes content on a scale of 0 to 1, where 1 indicates the highest level of toxicity (e.g., harmful, biased, or inappropriate language). This scoring helps organizations filter unsafe AI-generated content. A score of 1 triggers mitigation actions, such as blocking the response or alerting administrators.

A score of 0 would indicate no toxicity (B is incorrect).

The scoring system does not use "least toxic" as a category (A is misleading).

In Einstein Copilot, the role of the Large Language Model (LLM) is to analyze user inputs and identify the best matching actions that need to be executed. It uses natural language understanding to break down the user’s request and determine the correct sequence of actions that should be performed.

By doing so, the LLM ensures that the tasks and actions executed are contextually relevant and are performed in the proper order. This process provides a seamless, AI-enhanced experience for users by matching their requests to predefined Salesforce actions or flows.

The other options are incorrect because:

A mentions finding similar requests, which is not the primary role of the LLM in this context.

C focuses on access and sorting by priority, which is handled more by security models and governance than by the LLM.

References:

Salesforce Einstein Documentation on Einstein Copilot Actions

Salesforce AI Documentation on Large Language Models

When buildingprompt templates in Prompt Builder, it is essential to consider how the Large Language Model (LLM) processes and generates outputs. Training the LLM with variouswriting styles, such as differentword choices, intensifiers, emojis, and punctuation, helps the model better understand diverse writing patterns and produce more contextually appropriate responses.

This approach enhances the flexibility and accuracy of the LLM when generating outputs for different use cases, as it is trained to recognize various writing conventions and styles. The prompt template should focus on providing rich context, and this stylistic variety helps improve the model’s adaptability.

Options A and B are less relevant because adding multiple-choice questions or role-playing scenarios doesn’t contribute significantly to improving the AI’s output generation quality within standard business contexts.

For more details, refer to Salesforce’sPrompt Builder documentationand LLM tuning strategies.

To gather the necessary data for populating theLatest Opportunities Summarycustom field on theAccountobject with information from the three most recently opened opportunities, the AI Specialist shouldcreate a flow. Aflowcan be configured to query and retrieve the required opportunity records based on criteria such as their open date. Once the flow has gathered the necessary data, it can be used in aprompt templateor other automation processes to populate the custom field on the Account record.

Option Ais correct because creating a flow allows for dynamic data retrieval and control over the logic for selecting the most recent opportunities.

Option BandOption Cdo not provide sufficient control or data retrieval capabilities needed for this scenario.

References:

Salesforce Flow Documentation:https://help.salesforce.com/s/articleView?id=sf.flow.htm

When usingEinstein Generative AIto create personalized emails, if placeholders appear in the draft email where data from a recipient'sContactrecord should be, the most likely reason is that theuser lacks permission to access the necessary fields. Salesforce's field-level security may prevent users from viewing or utilizing certain data fields, resulting in placeholders being shown instead of the actual values.

Option Bis correct because missing field permissions will cause placeholders in email drafts.

Option A(missing Einstein Sales Emails permission) is unlikely, as this would prevent email generation altogether, not just placeholders.

Option C(locale language issues) would more likely affect language-specific issues, not field placeholders.

References:

Salesforce Email Template and Permissions Documentation:https://help.salesforce.com/s/articleView?id=sf.email_templates_field_permissions.htm

ForUniversal Containers (UC)to refine itsGenerative AIprompt design strategy and improve the accuracy of the generated summaries for the custom objectGuest, the best practice is to focus on craftingconcise, clear, and consistent prompt templates. This includes:

Effective grounding: Ensuring the prompt pulls data from the correct sources.

Contextual role-playing: Providing the AI with a clear understanding of its role in generating the summary.

Clear instructions: Giving unambiguous directions on what to include in the response.

Iterative feedback: Regularly testing and adjusting prompts based on user feedback.

Option Bis correct because it follows industry best practices for refining prompt design.

Option A(prompt test mode) is useful but less relevant for refining prompt design itself.

Option C(prompt review case with Salesforce) would be more appropriate for technical issues or complex prompt errors, not general design refinement.

References:

Salesforce Prompt Design Best Practices:https://help.salesforce.com/s/articleView?id=sf.prompt_design_best_practices.htm

Action Builderis the central place in Salesforce Agentforce where you define and manage actions that your AI agents can perform. This includes connecting actions to various tools and systems.

Topicsin Agentforce represent the different tasks or intents that an AI agent can handle. By assigning an action to a Topic in Action Builder, you're essentially telling the agent, "When you encounter this type of request or situation, perform this action."

Secure Data Retrieval enforces Salesforce’s security model by dynamically grounding data access in the permissions of the user executing the prompt. This ensures compliance with CRUD (Create, Read, Update, Delete) and FLS (Field-Level Security) settings, preventing unauthorized access to sensitive data. For example, if a user lacks access to a specific object or field, the AI model cannot retrieve it for dynamic grounding.

"Run As" user permissions (A) would bypass user-specific security, posing a compliance risk.

Prompt template permissions (C) are not a Salesforce security mechanism; access is always tied to the user’s profile and sharing settings.

To provide the sales team with insights into product and competitor names mentioned during calls, Universal Containers should:

Enable Einstein Conversation Insights:Activates the feature that analyzes call recordings for valuable insights.

Enable Sales Recording:Allows calls to be recorded within Salesforce without needing an external recording provider.

Assign Permission Sets:Grants the necessary permissions to sales team members to access and utilize conversation insights.

Customize Insights:Configure the system to track mentions of up to50 productsand50 competitors, providing tailored insights relevant to the organization's needs.

OptionCaccurately reflects these steps. OptionAmentions defining recording managers but omits enabling sales recording within Salesforce. OptionBsuggests connecting a recording provider and limits customization to 25 products, which does not fully meet UC's requirements.

References:

Salesforce AI Specialist Documentation - Setting Up Einstein Conversation Insights:Provides instructions on enabling conversation insights and sales recording.

Salesforce Help - Customizing Conversation Insights:Details how to customize insights with up to 50 products and competitors.

Salesforce AI Specialist Exam Guide:Outlines best practices for implementing AI features like Einstein Conversation Insights in a sales context.

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When deploying Einstein Agent (formerly Agentforce) from Sales to Service Cloud:

Agent Topics and Actions are context-specific. Service Cloud use cases (e.g., case resolution, knowledge retrieval) require validation of existing topics/actions to ensure alignment with service workflows.

Option A: Permissions like "Agentforce for Service" are necessary but secondary to functional compatibility.

Option B: Standard service actions must be mapped to Agentforce, but testing ensures they function as intended.

References:

Salesforce Help: Einstein Agent Setup

Emphasizes reviewing "topics and actions for different user groups (Sales vs. Service)."

Prompt Builderis designed to help organizations create and configure reusable prompts for large language models (LLMs). By integratinggenerative AIresponses into workflows,Prompt Builderenables customization of AI prompts that interact with Salesforce data and automate complex processes. This tool is especially useful for creating tailored and consistent AI-generated content in various business contexts, including customer service and sales.

It is not a tool forApex programming(as in option A).

It is also not limited to real-time suggestions as mentioned in option C. Instead, it provides a flexible way for companies to manage and customize how AI-driven responses are generated and used in their workflows.

References:

Salesforce Prompt Builder Overview:https://help.salesforce.com/s/articleView?id=sf.prompt_builder.htm

Einstein Copilotis designed to assist in generating personalized, AI-driven content based on customer data such as behavior, preferences, and purchase history. For the marketing team atUniversal Containers, this is the perfect solution to create dynamic and relevant email content. By leveragingEinstein Copilot, they can ensure that each customer receives tailored communications, improving engagement and conversion rates.

Option Ais correct asEinstein Copilothelps generate real-time, personalized content based on comprehensive data about the customer.

Option Brefers more to Einstein Analytics or Marketing Cloud Intelligence, andOption Cdeals with automation, which isn't the primary focus ofEinstein Copilot.

References:

Salesforce Einstein Copilot Overview:https://help.salesforce.com/s/articleView?id=einstein_copilot_overview.htm

In the Einstein Trust Layer, the Salesforce AI Specialist can configure privacy data entities to be masked (Option C). This ensures sensitive or personally identifiable information (PII) is obfuscated when processed by AI models.

Data Masking Configuration:

The AI Specialist defines which fields or data types (e.g., email, phone number, Social Security Number) should be masked. For example, masking the Email field in a prompt response to protect user privacy.

This is done through declarative settings in Salesforce, where entities (standard or custom fields) are flagged for masking.

Why Other Options Are Incorrect:

A. Profiles exempt from masking: Exemptions are typically managed via permissions (e.g., field-level security), not directly within Einstein Trust Layer’s Data Masking settings.

B. Encryption keys for masking: Encryption is separate from masking. Masking involves obfuscation (e.g., replacing "john@example.com" with "@"), not encryption, which uses keys to secure data.

References:

Einstein Trust Layer Documentation: States that Data Masking allows admins to "define which fields should be masked to protect sensitive data."

Trailhead Module: "Einstein Trust Layer Basics" explains configuring privacy entities for masking.

Salesforce Help Article: "Secure AI with Einstein Trust Layer" details masking configurations for privacy compliance.

WhenEinstein Copilot for Salesmatches similar opportunities, one of the primary criteria used is whether the opportunities have astatus of Closed Wonwithin thelast 12 months. This is a key factor in identifying successful patterns that could help close current deals. By focusing on opportunities that have been recently successful, Einstein Copilot can provide relevant insights and suggestions to sales reps to help them close similar deals faster.

For more information, reviewSalesforce Einstein Copilot documentationrelated toopportunity matchingand sales success patterns.

Universal Containers (UC) wants to enable its sales team to leverage AI to recommend products from its catalog. The best option for this use case is aFlex prompt template.

AFlex prompt templateis designed to provide flexible, customizable AI-driven recommendations or responses based on specific data points, such as product information, customer needs, or sales history. This template type allows the AI to consider various inputs and parameters, making it ideal for generating product recommendations dynamically.

In contrast:

ARecord summary prompt template(Option A) is used to summarize data related to a specific record, such as generating a quick summary of a sales opportunity or account, but not for recommending products.

AnEmail generation prompt template(Option B) is tailored for crafting email content and is not suitable for suggesting products based on a catalog.

Given the need for dynamic recommendations that pull from a product catalog and potentially other sales data, theFlex prompt templateis the correct approach.

Salesforce References:

Salesforce Prompt Templates Overview:https://help.salesforce.com/s/articleView?id=000391407 &type=1

Flex Prompt Template Usage:https://developer.salesforce.com/docs/atlas.en-us.salesforce_ai.meta/salesforce_ai/prompt_flex_template

When thepreview button is greyed outin a Flex prompt template, it is often because the records related to the prompt have not been selected. Flex prompt templates pull data dynamically from Salesforce records, and if there are no records specified for the prompt, it can't be previewed since there is no content to generate based on the template.

Option B, not saving or activating the prompt, would not necessarily cause the preview button to be greyed out, but it could prevent proper functionality.

Option C, missing a merge field, would cause issues with the output but would not directly grey out the preview button.

Ensuring that the related records are correctly linked is crucial for testing and previewing how the prompt will function in real use cases.

Salesforce AI Specialist References:Refer to the documentation on troubleshooting Flex templates here:https://help.salesforce.com/s/articleView?id=sf.flex_prompt_builder_troubleshoot.htm

TheEinstein Trust Layeris designed to ensure transparency, compliance, and security for organizations leveraging Salesforce’s AI and generative AI capabilities. Specifically, for auditing, tracking, and viewing masked data, organizations can utilize:

Audit Trail in Data Cloud: Theaudit trailcaptures and stores all prompts submitted to large language models (LLMs), ensuring that sensitive or masked data interactions are logged. This allows organizations to monitor and audit all AI-generated outputs, ensuring that data handling complies with internal and regulatory guidelines. TheData Cloudprovides the infrastructure for managing and accessing this audit data.

Why not B?UsingPrompt Builderin Setup to send prompts to the LLM is for creating and managing prompts, not for auditing or tracking data. It does not interact directly with the audit trail functionality.

Why not C?Although the audit trail can be accessed in Setup, the user-generated prompts are primarily tracked in the Data Cloud for broader control, auditing, and analysis. Setup is not the primary tool for exporting or managing these audit logs.

More information on auditing AI interactions can be found in theSalesforce AI Trust Layerdocumentation, which outlines how organizations can manage and track generative AI interactions securely.

Agentforce’s LLM dynamically interprets natural language requests (e.g., "Show me open opportunities"), generates an execution plan using the planner service, and retrieves data via actions (e.g., querying Salesforce records). This contrasts with static rules (B) or rigid dialog patterns (C), which lack contextual adaptability. Salesforce documentation highlights the planner’s role in converting intents into actionable steps while adhering to security and business logic.

When refiningEinstein Copilot custom action instructions, it is considered best practice toprovide examples of user messagesthat are expected to trigger the action. This helps ensure that the custom action understands a variety of user inputs and can effectively respond to the intent behind the messages.

Option B(consistent phrases) can improve clarity but does not directly refine the triggering logic.

Option C(specifying a persona) is not as crucial as giving examples that illustrate how users will interact with the custom action.

For more details, refer toSalesforce's Einstein Copilot documentationon building and refining custom actions.

When creating a custom action for Einstein Bots in Salesforce (including Agentforce), Action Instructions are critical for defining how the bot processes and executes the action. These instructions guide the bot on the logic to follow, such as API calls, data transformations, or conditional steps. Testing and iterating on the instructions ensures the bot understands how to handle dynamic inputs, external integrations, and decision-making.

Salesforce documentation emphasizes that Action Instructions directly impact the bot’s ability to execute workflows accurately. For example, poorly defined instructions may lead to incorrect API payloads or failure to parse responses. The Einstein Bot Developer Guide highlights that refining instructions is essential for aligning the bot’s behavior with business requirements.

In contrast:

Action Name (A) is a static identifier and does not affect functionality.

Action Input (B) defines parameters passed to the action but does not dictate execution logic.

Thus, iterating on Action Instructions (C) ensures the action performs as expected.

To understand multiple real-world user utterances and ensure the correct action is selected before activating acustom copilot action, the recommended tool isCopilot Builder. This tool allows AI Specialists to design and test conversational actions in response to user inputs, helping ensure the copilot can accurately handle different user queries and phrases.Copilot Builderprovides the ability to test, refine, and improve actions based on real-world utterances.

Option Cis correct asCopilot Builderis designed for configuring and testing conversational actions.

Option A(Model Playground) is used for testing models, not user utterances.

Option B(Einstein Copilot) refers to the conversational interface but isn't the right tool for designing and testing actions.

References:

Salesforce Copilot Builder Overview:https://help.salesforce.com/s/articleView?id=sf.einstein_copilot_builder.htm

To generate an email about products that closely match a customer’s expressed interests, an AI Specialist should recommend using acustom sales email templatethat isgrounded with interest and product information. This ensures that the email content is personalized based on the customer's preferences, increasing the relevance of the marketing message.

Using grounding ensures that the generative AI pulls the correct data related to customer interests and product matches, making the email more effective.

For more information, refer toSalesforce documentationon grounding AI-generated content and email personalization strategies.

Context of the Question

When an Agent (e.g., Agentforce or a similar generative AI assistant in Salesforce) cannot understand a user’s request or fails to locate the requested information, it should provide a coherent fallback.

Fallback / Error Handling in Agentforce

Preconfigured or “Fallback” Message: Typically, within the setup of any AI assistant, admins define a fallback or “failure” response. This message can be tailored to each action type or scenario (e.g., “No data found,” “Sorry, I didn’t get that—please try again,” etc.).

Why Not an Automatically Generated Error Message?(Option A) AI assistants rarely show raw system error messages; they generally display friendly, standardized messages.

Why Not a Purely Generic “Rephrase” Message?(Option B) Although an agent might prompt the user to rephrase, Salesforce best practices are to configure a fallback response or fallback action that aligns with the brand and the context. This is typically a “preconfigured message based on the action type.”

ConclusionBecause the assistant uses apreconfigured fallbackthat is set up in the environment (for example, in the agent’s or domain’s settings), the correct choice isOption C.

Salesforce AI Specialist References & Documents

Salesforce Pilot / Agentforce Setup DocumentationExplains how to configure a fallback or default message when the AI cannot fulfill a user’s request.

Salesforce AI Specialist Study GuideDetails best practices for AI-driven assistants and how fallback scenarios are handled with preconfigured messages.

To ground a sales email onOpportunity Products, Events near the customer, and Tone and voice examples, the AI Specialist should use aprompt-initiated flow. This flow can dynamically fetch the necessary data from related records in Salesforce and ground the generative AI output with contextually accurate information.

Option B (flex template)does not provide the ability to fetch dynamic data from Salesforce records automatically.

Option C (manual insertion)would not allow for the dynamic and automated grounding of data required for custom prompts.

Refer toSalesforce documentation on flowsand grounding for more details on integrating data into custom prompt templates.

After modifying masked fields inEinstein's Trust Layer, the next important step is totest and confirmthat the responses generated by prompts utilizing the newly masked data still meet quality standards. This ensures that masking sensitive information does not negatively impact the usefulness or accuracy of the AI-generated content. Thorough testing helps identify any issues in prompt performance that could arise due to masking, and adjustments can be made if needed.

Option Bis correct because testing the effects of masking on AI responses is a critical step in ensuring AI continues to function as expected.

Option A(turning off and on the Einstein Trust Layer) is unnecessary after changing the masked fields.

Option C(turning on Einstein Feedback) allows for user feedback but is not a direct step following field masking modifications.

References:

Salesforce Einstein Trust Layer Overview:https://help.salesforce.com/s/articleView?id=sf.einstein_trust_layer.htm

ForUniversal Containers (UC)to offer personalized service experiences and reduce agent handling time using AI-generated responses grounded in theKnowledge base, the best solution isEinstein Service Replies for Email. This capability leverages AI to automatically generate responses to service-related emails based on historical data and theKnowledge base, ensuring accuracy and relevance while saving time for service agents.

Einstein Email Replies(option A) is more suited for sales use cases.

Einstein Generative Service Replies for Email(option C) could be a future offering, but as of now,Einstein Service Replies for Emailis the correct choice for grounded, knowledge-based responses.

References:

Einstein Service Replies Overview:https://help.salesforce.com/s/articleView?id=sf.einstein_service_replies.htm

For analyzing voice and video call records to gain insights into competitor mentions, coaching opportunities, and other key information,Call Exploreris the most suitable feature.Call Explorer, a part ofEinstein Conversation Insights, enables sales teams to analyze calls, detect patterns, and identify areas where improvements can be made. It uses natural language processing (NLP) to extract insights,includingcompetitor mentionsand moments for coaching. These insights are vital for improving sales performance by providing a clear understanding of the interactions during calls.

Call Summariesoffer a quick overview of a call but do not delve deep into competitor mentions or coaching insights.

Einstein Sales Insightsfocuses more on pipeline and forecasting insights rather than call-based analysis.

References:

Salesforce Einstein Conversation Insights Documentation:https://help.salesforce.com/s/articleView?id=einstein_conversation_insights.htm

Salesforce Einstein Copilotis designed to provide a conversational AI interface that can be utilized by different types of Salesforce users, such as developers, sales agents, and retailers. It acts as anAI-powered assistantthat facilitates natural interactions with the system, enabling users to perform tasks and access data easily. This includes tasks like pulling reports, updating records, and generating personalized responses in real time.

Option Ais correct becauseEinstein Copilotbrings a conversational interface that caters to a wide range of users.

Option BandOption Care more focused on developing and training AI models, which are not the primary functions ofEinstein Copilot.

References:

Salesforce Einstein Copilot Overview:https://help.salesforce.com/s/articleView?id=einstein_copilot_overview.htm