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Marketing-Cloud-Intelligence Salesforce Marketing Cloud Intelligence Accredited Professional Exam Questions and Answers

Questions 4

An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.

The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

Options:

A.

All fields are mapped except for the Media Buy Key.

B.

All fields are mapped except for the Creative Name

C.

All fields are mapped except for the Media Buy Name.

D.

All fields are mapped except for the Campaign Key

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Questions 5

What is the relationship between "Media Buy Key" and "Creative Key?

Options:

A.

One-to-many (one Media Buy ley has many Creative Key)

B.

One-to-one

C.

Many-to-many

D.

Many-to-one (one Creative Key has many Media Buy Keys)

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Questions 6

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence’s data model?

Options:

A.

These dimensions are stored at the workspace level

B.

Variable Dimensions hold a Many-to-Many relationship with its main entity

C.

All variables exist in every data set type, hence are considered as overarching dimensions

D.

These are stand alone dimensions that pertain to the data set itself rather than to a specific entity

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Questions 7

An implementation engineer has been provided with 4 different source files: 03m 16s

1. Twitter Ads

2. Creative Classification

3. Placement Classification

4, Campaign Category Classification

The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.

The connections between the files are described as follows:

1st Party Creative Classification

File structure/headers:

Creative ID — links back to Creative Key (Twitter Ads)

1st Party Placement Classification &

File structure/headers:

Category — links back to Campaign Category (Twitter Ads)

Which proposed solution meets the client's requirements for the above use case?

A)

B)

C)

D)

Options:

A.

Option A

B.

Option B

C.

Option C

D.

Option D

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Questions 8

Which Marketing Cloud Intelligence field is considered an attribute and not a “variable”?

Options:

A.

Campaign Category

B.

Device Category

C.

Device Browser

D.

Geo Location

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Questions 9

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data

follows a naming convention as shown below:

Facebook Ads Naming Convention - Campaign Name:

Camp|D_CampName#Market_Objective#TargetAge_TargetGender

Twitter Ads Naming Convention - Media Buy Name:

Market|TargetAge|Objective|OrderID

' Google Ads Naming Convention - Media Buy Name:

Buying Type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization ‘Center.

In addition to the previous details, the client provides the following data sample:

Logic specification:

If a value is not present in the Validation List, return “Not Valid”

If a value is not present in the Classification File, return “Unclassified”.

If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

B)

C)

D)

Options:

A.

Option A

B.

Option B

C.

Option C

D.

Option D

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Questions 10

Which three statements describe Overarching Entities? 03m 23s

Options:

A.

Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

B.

Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.

C.

When needed, these entities can act as a main entity, replacing the original one.

D.

These are mappable dimensions that are present in each and every dataset type

E.

The values of these entities are stored at the workspace level, rather than the data stream level

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Questions 11

Which two statements are correct regarding LiteConnect?

Options:

A.

It does not require any identification of entities, keys or any other categorization.

B.

The dataset does not conform to the standard data model

C.

All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.

D.

Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.

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Questions 12

A client created a new KPI: CPS (Cost per Sign-up).

The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)

As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)

Options:

A.

Option A

B.

Option B

C.

Option C

D.

Option D

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Questions 13

An implementation engineer has been provided with 4 different source files: 03m 48s

1. Twitter Ads ~

2. Creative Classification

3. Placement Classification

4, Campaign Category Classification

The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.

The connections between the files are described as follows:

1st Party Creative Classification

File structure/headers:

Creative ID — links back to Creative Key (Twitter Ads)

1st Party Placement Classification by

File structure/headers:

A)

B)

C)

D)

Options:

A.

Option A

B.

Option B

C.

Option C

D.

Option D

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Questions 14

A client's data consists of three data streams as follows:

Data Stream A:

The data streams should be linked together through a parent-child relationship.

Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

The client would like to have a "Site Revenue" measurement.

This measurement should return the highest revenue value per Site, for example:

For Site Key ‘SK_C_2’, the "Site Revenue" should be $7.00.

When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.

For example:

For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys ‘SK_C_1' ($4.00) and ‘SK_C_2’ ($7.00))

Which options will yield the desired result;

Options:

A.

Option #1 & Option #4

B.

Option #1 & Option #3

C.

Option #2 & Option #3

D.

Option #2 & Option #4

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Questions 15

Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map ‘Date’ to ‘Day’ and ‘Number of Topics’ to a generic custom metric.

In regards to the fields ‘Meeting Code’ and ‘Meeting Name’, your client is debating several options.

Which two options would you recommend in order to avoid data loss?

Options:

A.

‘Meeting Code’ will be mapped to ‘Main Generic Entity Key’.

‘Meeting Name' will be mapped to ‘Main Generic Entity custom attribute’.

B.

‘Meeting Code’ will be mapped to ‘Main Generic Entity Key’.

‘Meeting Name' will be mapped to ‘Generic Entity 2 Key’.

C.

‘Meeting Code’ will be mapped to ‘Main Generic Entity Attribute 1’.

‘Meeting Name’ will be mapped to ‘Main Generic Entity Attribute 2’.

D.

‘Meeting Code’ will be mapped to ‘Main Generic Entity custom attribute’.

‘Meeting Name’ will be mapped to ‘Generic Entity Key’

E.

Concatenation of both ‘Meeting Code’ and ‘Meeting Name’ will be mapped to ‘Main Generic Entity Key’.

‘Meeting Code’ will be mapped to ‘Main Generic Entity Attribute 1’.

‘Meeting Name’ will be mapped to ‘Main Generic Entity Attribute 2’.

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Questions 16

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.

The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

Which harmonization feature should an Implementation engineer use to meet the client's requirement?

Options:

A.

Transformers

B.

Parent Chile

C.

Fusion

D.

Custom Classification

E.

Calculated dimensions

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Questions 17

A client's data consists of three data streams as follows:

Data Stream A:

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

* Data Stream C was set as a ‘Parent’, and the ‘Override Media Buy Hierarchy’ checkbox is checked

What should the Data Updates Permissions be set to for Data Stream B?

Options:

A.

There is no difference, all permissions will have a similar effect given the scenario.

B.

Update Attributes and Hierarchies

C.

Update Attributes

D.

Inherit Attributes and Hierarchies

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Questions 18

A client's data consists of three data streams as follows:

Data Stream A:

Options:

A.

Update Attributes

B.

Inherit Attributes and Hierarchies

C.

Update Attributes and Hierarchies

D.

It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.

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Exam Name: Salesforce Marketing Cloud Intelligence Accredited Professional Exam
Last Update: Feb 18, 2025
Questions: 63
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