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Salesforce Marketing-Cloud-Intelligence Dumps Questions Answers

Marketing-Cloud-Intelligence exam

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Marketing Cloud Intelligence Accredited Professional Exam

Last Update Nov 21, 2024
Total Questions : 61 With Comprehensive Analysis

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Marketing Cloud Intelligence Accredited Professional Exam Questions and Answers

Questions 1

Your client has provided sample files of their data from the following data sources:

Google Campaign Manager

Below are the requirements from the client and additional information:

* The sources are linked to each other by shared Media Buy names.

* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

* The source of truth for cost is Google DV360

Which action(s) are needed to take place in order to meet the client’s requirement and set Google DV360 as the source of truth for Cost?

Options:

A.

Unmap ‘Cost' in Google DV360

B.

Set ‘Inherit Attributes and Hierarchies’ as the Data updates Permissions for Google DV360

C.

Set Update Attributes and Hierarchies’ as the Data updates Permissions for Google DV360

D.

Unmap ‘Cost’ in Google Campaign Manager

Questions 2

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as …

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

Options:

A.

The clientWi-Fibe able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

B.

it is not possible to do this, as the naming conventions are different

C.

This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

D.

The client will be able to do this and it will require building three patterns.

Questions 3

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Main Generic Entity Attribute

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

Options:

A.

3

B.

1

C.

0

D.

2